6 Ways Brands Can Earn More Exposure on Tumblr

4. Tag Your Posts Exhaustively

Every post you tag goes into the general Tumblr archive for the tags you specify. If you post a photo of a hurricane and tag it with related words like “storm” “tropical storm” and “hurricane,” your photo will appear in all three of those tag streams. It’s yet another great way for your brand to be found.

While your goal should be to tag your posts as extensively as possible, remember to keep the tags relevant. Anything that can trigger an alert in readers head to indicate that you may be “gaming” (or worse, “spamming”) the system can mean unfollows. Good behavior and etiquette wins out in social media in the long run every time.

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